How do you purchase technology?
The digital age has changed how we purchase everything. The new ways are driven by new technology and consumers' ability to use these technologies to create a process based on how they want to purchase and have items delivered.
When it comes to B2B purchases we have seen this trend adapted at some levels, but we still see many companies resorting to old purchasing methodologies. These outdated methods assumed limited access to information, lack of access to expertise, and the requirement to weed out a vendor-specific bias. Now, thanks to SaaS companies, one can now access the ideal buying methodology giving customers access to information, to unbiased expertise and tools to ensure the best pricing.